Job Description

Job Brief

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Representative to develop, implement, track and optimize our digital marketing campaigns across all digital and offline channels.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• The Digital Marketing Representative will work with the business development/sales team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements + Responsibilities

• Requirements

  • BSc degree in marketing or Computer Science.
  • 2-3 years proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Social Media Strategy Development
  • Social Media Advertising
  • Community Engagement
  • EMAIL Marketing
  • ​Social Media Growth (Facebook, Twitter and Instagram)

Education + Experience

• BSc.
• 2 years Experience

Other Benifits

• Salary/Health/Pension
• Entry Level